Year: 2014

Ron Gilad: «design is about creating connections between things»

A room with white furniture immersed in darkness, a light that comes on suddenly bringing colors and images that dance on the wall. The sofa, the lamp and the sideboard become blue, yellow, red. In a moment, here they are stiff and rigorous, all of marble, and then ironic and a bit ‘vanesi, dressed in tartan while the wall becomes a bookcase (on which the volumes dance), then a window (behind which the clouds chase each other) or the background of a Leonardo portrait with an enigmatic look. The video that Israeli designer Ron Gilad has created for Molteni & C at the company’s exhibition space Glass Cube is a bit sorcerer’s apprentice and a bit poème électronique: and watching it make it very apparent that when he claims to be «unable to create atmosphere but just good with objects», Ron Gilad is lying. To himself, first of all. He is basically a rare case of excessive modesty. Gilad’s is a hyper minimalist design, made up of «surfaces that become lines that become points»; yet …