Milan Design Week 2018
Leave a comment

Never Stop Looking Beyond. Lago’s Fuorisalone

What do the patterns of 40 young Italian creative people and Leonardo Da Vinci have to do with it? At Appartamento Lago a small, interesting exhibition curated by Italianism

Never Stop Looking Beyond is Lago’s theme for the Milan Design Week 2018 (link to the tickets for the free entry party on April 17th here). But more than a payoff, this is an invitation. A call for facing life and design in a different way: going out of one’s comfort zone and mixing various types of knowledge, while looking at the world with an open curiosity.

Italian humanism

We Italians are very good at this. Because multi-disciplinarity exists since Humanism and was embodied at best in Leonardo Da Vinci: artist, engineer, inventor, designer, architect, philosopher. The man who more than anyone represents the opposite of the vertical approach ro learning, which became so fashionable since the Industrial Revolution. And that now, suddenly, seems so dated.

The Last Supper as inspiration

Lago’s initiative to support the extra opening nights for Leonardo’s Last Supper in Milan is linked to this thinking (to have access, every day from 7 till 10 pm, link Eventbrite).

Leonardo and Patterns?

Thus it is not surprising that this initiative comes coupled with others: at the Casa LAGO and Appartamento LAGO. One of them is an exhibition that shows 40 patterns by young creatives selected by Italianism : its title ends with a question mark : How do you say pattern in Italian?

Patterns: non just visual art

To deal with it, however, one could start from another question: namely, why do the patterns bewitch us? How come we are captured by the inability of their modules,  by the perception of elusive logic, intoxicated by colors and shapes? These are questions that this exhibition, conceived by Renato Fontana of Italianism and curated by Andrea Cadorin, tries to respond in an intelligent and very contemporary way.

The mix of disciplines

And that is to say, by telling what the repetition of identical modules represents in the sciences, how it animates music, architecture, how it is part of our body when we enter biology … It does so through short essays, written experts of different disciplines from design (the curatorship is by Paolo Casicci, journalist of Repubblica, and Cieloeterradesign).

Various levels of understanding

So there are many ways to read How do you say pattern in Italian? There is the aesthetic one. Because carefully selected patterns will surely give rise to an environment with a high emotional impact. And there is the historical-artistic one. Because the works were made at the request of Italianism by visual artists considered representative of the new generation. Photographers, material artists, textile enthusiasts and experts in 3D or digital processing, tattoo artists, creators from the most distant planets. And finally there is the multi-disciplinary angle. That is, the insertion of the pattern in other disciplines in order to bring them all together, promoting that Never Stop Looking Beyond which is the main theme of the activities of Lago.

Never Stop Looking Beyond

Which is increasingly necessary. We must know how to see beyond, as Leonardo da Vinci did. And how man has always tended to do when he wants to create something new: in music, in architecture, in the sciences. To rediscover the common thread, that “pattern” that represents the incipit or the raison d’être of the beginning of a movement: which is often the origin of true innovation.

Come si dice pattern in italiano? Appartamento Lago, via Brera 30.

In the catalogue, texts by Virginio Briatore, Silvia Bencivelli, Alfonso Femia, Riccardo Meggiato and Gianni Santoro.

Leave a Reply

Your email address will not be published. Required fields are marked *