All posts filed under: Milan Design Week

Fuorisalone: Macao’s design hacking

Per il Fuorisalone, l’ex macello occupato da Macao diventa un hotel e ospita un palinsesto di eventi, lezioni, atelier e feste. Autori della trasformazione sono gli studenti del Sandberg Institute di Amsterdam dove – con il progetto The Wandering School – il design si mescola con l’arte e l’architettura, è socialmente impegnato e si alimenta con l’hacking più che con kickstarter….

MDW districts – Ventura Centrale

Where it is: In the former warehouses of the Central Station, M2 and M3 Centrale and M2 Caiazzo, M1 Pasteur, via Ferrante Aporti. Reason to go: More than a new district, it is a new location and those who have transformed these former warehouses (which, in the long term, will become a shopping center with many design brands) is Organization in Design, the Dutch firm that conceived – and successfully continues to organize – Ventura Lambrate (and is exporting the worldwide-focused design marketing model across the world). There are therefore great chances that we will be a curated area, hopefully containing just worth while shows, selected on quality – which is often the case with premières, before the booming factor attracts big spenders who often have less design research contents). Must see: * Salviati, via Ferrante Aporti 21: what do Ben Gorham (a professional basketball player and now a parfummier) and Luca Nichetto, one of the most famous Italian designers, have in common? On the one hand, Sweden – where Gorham, Indian mother and Canadian …

Milan Design Week 2017 – events in the center

Where it is: The fashion area, the quadrilateral that embraces via Montenapoleone, via Durini and Corso Monforte, as well as the Corso Vittorio Emanuele. I also included, in terms of spaces related to fashion, the space Krizia and Marni, albeit physically detached. There is no dedicated map to the areas which is not organized through a single planner, like the other districts. Reasons to go: the selected events are not mere presences, “just to be there in the fuorisalone” and to exploit the passage for commercial reasons, but curated exhibitions, in line with the design thinking and the desire to make culture that should be a distinctive sign of Fuorisalone . For true lovers of furniture, do not miss a ride between Via Durini, Corso Monforte and Via Manzoni among the showrooms of the big brands. Must see: * I am tired of eating fish, installation by Paola Pivi in the windows of La Rinascente, corso Vittorio Emanuele: an opportunity to see the works (site specific, then created specifically) of the Italian artist selected among …

MDW 2017 – Zona Tortona events

Where it is: the area that includes Via Tortona (where the Fuorisalone originated), via Savona, via Bergognone and which extends to the area around the subway of Sant’Agostino. MM2 Porta Genova, MM2 Sant’Agostino. Reasons to go: Because after a few years of not exactly exciting events  – especially if compared to the visionary grandeur that the area had a decade ago – this edition marks a change of pace: the shift of the axis of interest from traditional production to that so called 4.0 and high tech. In fact there are numerous exhibitions dedicated to the theme and represent a courageous new incipit for a former industrial area, in the twentieth century sense of the term. Must see: * Postcards from Casa Jasmina, Cariplo Factory, via Bergognone 34: Chatting with the Home of the Future is the subtitle of this interactive installation that represents the house of the future in a compact edition. But this is not the usual vision based on speculation: in fact, a Casa Jasmina has existed in Turin for a year, …

MDW – Brera Design District events

Where it is: after eight years of Fuori Salone as an organized district, the Brera Design District now extends from Porta Nuova-Gae Aulenti to via Broletto, from via Legnano to via Montenapoleone. MM2 Garibaldi, Moscova and Lanza, MM3 Montenapoleone. Reasons to go: Because this is the true heart of the city, what has managed to mix the commercial and representation side of design (with its numerous showrooms) and that of the author installations and research projects – also leveraging on its beautiful locations. And the quality of events has never collapsed in its history (it is not obvious!) Must see: * Atelier Clerici, Palazzo Clerici, via Clerici 5 (in the homonymous building in via Clerici 5): for the fourth year, the historic Milanese palace becomes the setting for a series of exhibitions by international designers and groups. Go there to see what the Eindhoven Design Academy proposes (here for the first time, it will create an interactive TV studio #TVClerici), the Belgian art and design space Z33 and the Talisman exhibition by Marco Rainò and …