Milan Design Week
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MDW – Brera Design District events

Where it is: after eight years of Fuori Salone as an organized district, the Brera Design District now extends from Porta Nuova-Gae Aulenti to via Broletto, from via Legnano to via Montenapoleone. MM2 Garibaldi, Moscova and Lanza, MM3 Montenapoleone.

Reasons to go: Because this is the true heart of the city, what has managed to mix the commercial and representation side of design (with its numerous showrooms) and that of the author installations and research projects – also leveraging on its beautiful locations. And the quality of events has never collapsed in its history (it is not obvious!)

Must see:

* Atelier Clerici, Palazzo Clerici, via Clerici 5 (in the homonymous building in via Clerici 5): for the fourth year, the historic Milanese palace becomes the setting for a series of exhibitions by international designers and groups. Go there to see what the Eindhoven Design Academy proposes (here for the first time, it will create an interactive TV studio #TVClerici), the Belgian art and design space Z33 and the Talisman exhibition by Marco Rainò and Barbara Brondi, which brings together the works of the many designers who participated in the InResidence projects in its first 10 years. (Read about previous events here)

* More Rules for Modern Life, ECAL, Orso16, via dell’Orso 16: the students of the Ecole Cantonale de Losanne present their works. In the past, the exhibitions of this school – among the best in the world in terms of design – have always been a great inspiration. (Read about last year’s event here)

* Fare Luce, Foscarini showroom, via Fiori Chiari / via Pontaccio: the architect Giovanni Maria Filindeu reinterprets the space of the famous Venetian lighting brand with an artistic installation in six rooms, each of which corresponds to a possible form of light (as an evocative dimension). The exhibition is accompanied by a beautiful book edited by Beppe Finessi on light in the history of contemporary art. (read about last year’s Foscarini event here)

* Never Stop Living Kindness, Apartment and Casa LAGO, via Brera 30 and via S. Tomaso 6: Daniele Lago himself told me about this beautiful project some time ago in which his company and the Design System of the Milan Polytechnic show the results of a long reflection carried on together on the theme of kindness: a series of almost performative gestures that will involve the public with multimedia installations, convivial rituals and interactive products staged in the two locations in via Brera and via S Tomaso. (Read here about Daniele Lago and his vision on design)

* Material Landscape, via Palermo 11, by Diego Grandi and curated by Porzia Bergamasco: a spectacular interior that shows unpublished mix production processes (like the one between clay and brass). Made with LeaCeramiche and Zucchetti / Kos.

* InternoItaliano, via Palermo 5: the new collections of the brand created by Giulio Iacchetti in which artisans and designers collaborate as in a “diffused factory” to recreate collections with a 100% Italian soul (but nothing vintage: traditions are always made with a contemporary allure). Do not miss the “service and not to serve” sofa by Giulio Iacchetti, Meda, a two-seater that can be transformed by playing with cushions, just like children do. (Read here more about Giulio Iacchetti and InternoItaliano)

* Casa Gifu II by Atelier Oï, Amyd Arte Spazio, via Leuven 6: contemporary interpretations of the artisanal know-how of the Japanese prefecture of Gifu. Last year’s exhibition was one of the most beautiful of the Fuori Salone.

* Really, Project B, via Maroncelli 7: an interesting project (not visionary but already commercial) of fabric upcycling (normally they end up in the incinerator). The small company Really, which produces the Textile Solid Board, a construction material made of cotton and wool destined for pulp, has worked with Kvadrat (which now holds 51%) and the designer Max Lamb to turn it into a product not only eco but also aesthetically pleasing, perfect for the interior. (Read more about Kvadrat, a company that has always created alchemy between different elements to innovate)

* @The iconic handicraft of Mingardo, via Solferino 11: the creations of the new brand of the very young Daniele Mingardo, the son of a carpenter and in love with iron himself, are examples of a new mini-company made in Italy. The art direction of the new collections is by Federica Biasi.

* Pigments by Eligo, via Palermo 8, 1 floor: another high quality Italian craftsmanship showcases its Milan collection together with Sammode lamps. For those who love timeless design.


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