Milan Design Week
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MDW districts – Ventura Centrale

Schermata 2017-03-27 alle 10.17.21Where it is: In the former warehouses of the Central Station, M2 and M3 Centrale and M2 Caiazzo, M1 Pasteur, via Ferrante Aporti.

Reason to go: More than a new district, it is a new location and those who have transformed these former warehouses (which, in the long term, will become a shopping center with many design brands) is Organization in Design, the Dutch firm that conceived – and successfully continues to organize – Ventura Lambrate (and is exporting the worldwide-focused design marketing model across the world). There are therefore great chances that we will be a curated area, hopefully containing just worth while shows, selected on quality – which is often the case with premières, before the booming factor attracts big spenders who often have less design research contents).

Must see:

* Salviati, via Ferrante Aporti 21: what do Ben Gorham (a professional basketball player and now a parfummier) and Luca Nichetto, one of the most famous Italian designers, have in common? On the one hand, Sweden – where Gorham, Indian mother and Canadian father, was born, and where Nichetto has moved and worked for years. On the other, a certain love for glass, as demonstrated by the works they have created together for Salviati, the famous Venetian brand undergoing rediscovery and modernization.

* Time Machine, via Ferrante Aporti 17: the English designer Lee Broom (who also launches in these days with Harrod’s in London a collection of vases and bowls in a limited edition for the historic brand of Wedgwood ceramics) celebrates his 10 years of activity with a total white installation in the shape of a carousel

* Set, personal exhibition by Matteo Zorzenoni, via Ferrante Aporti 9: 7 colored boxes with the furnishings of the new company Scapin, expert in woodworking, vases, table accessories, made of Murano blown glass by Nason Moretti and the MM lamps Chandeliers. Perfect for “stealing” styling ideas.

* May I have your attention please ?, via Ferrante Aporti 13: the always ironic Dutch designer Maarten Baas has created a forest of giant megaphones with the company Lansvelt

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