All posts tagged: Events

Brera Design District: «we are not a district». And here is what they are

It has the word in its name. Yet the Brera Design District wants to be a brand before being a district. And here is why The Brera Design District presented its Fuorisalone 2018 events. The focus will be on empathy. A fascinating theme summarized in the tag Be Human, which has a lot to do with design (but that is often misused, more on this here) and that led to the choice of Cristina Celestino, Elena Salmistraro and Daniele Lago as ambassadors of the area. From district to brand But more than the must-see events (the anticipations have already been published everywhere, for example here) it is interesting to analyze a statement made during the press conference by Paolo Casati. Who 15 years ago, together with Cristian Confalonieri, has created Fuorisalone.it (more on this here) and in 2010 the Brera Design District. «The Brera Design District is not a district but a brand», said Casati. Which sounds a bit surreal, like Ceci N’Est Pas Une Pipe, since the word district is in the name of …

Milano Digital Week. An inclusion experiment

The Milano Digital Week (15-18 March) shows a fragmented but connected world. A program of inclusive events will explain how digital technologies are means to design a better life. After design, fashion, food and books, it will now be technology to take Milanese out of theor homes, events hunting in the city. The reason? The first edition of the Milano Digital Week, from 15th through to 18th March (the program can be downloaded here). We have already spoken here about how much Milan is changing well beyond its “hardware” of skyscrapers and signed architectures, as well as of all intiatives to create new networks in the city. And the Milano Digital Week fits perfectly in this path of inclusion and innovation leading to social transformation. As a matter of fact, its aim is to open a fragmented but connected world to citizens, one that is in endless evolution and that has a substantial impact on the life of all of us. Because, we may like it or not, but algorytms and AI systems will govern …

MDW districts – Ventura Centrale

Where it is: In the former warehouses of the Central Station, M2 and M3 Centrale and M2 Caiazzo, M1 Pasteur, via Ferrante Aporti. Reason to go: More than a new district, it is a new location and those who have transformed these former warehouses (which, in the long term, will become a shopping center with many design brands) is Organization in Design, the Dutch firm that conceived – and successfully continues to organize – Ventura Lambrate (and is exporting the worldwide-focused design marketing model across the world). There are therefore great chances that we will be a curated area, hopefully containing just worth while shows, selected on quality – which is often the case with premières, before the booming factor attracts big spenders who often have less design research contents). Must see: * Salviati, via Ferrante Aporti 21: what do Ben Gorham (a professional basketball player and now a parfummier) and Luca Nichetto, one of the most famous Italian designers, have in common? On the one hand, Sweden – where Gorham, Indian mother and Canadian …

Milan Design Week 2017 – events in the center

Where it is: The fashion area, the quadrilateral that embraces via Montenapoleone, via Durini and Corso Monforte, as well as the Corso Vittorio Emanuele. I also included, in terms of spaces related to fashion, the space Krizia and Marni, albeit physically detached. There is no dedicated map to the areas which is not organized through a single planner, like the other districts. Reasons to go: the selected events are not mere presences, “just to be there in the fuorisalone” and to exploit the passage for commercial reasons, but curated exhibitions, in line with the design thinking and the desire to make culture that should be a distinctive sign of Fuorisalone . For true lovers of furniture, do not miss a ride between Via Durini, Corso Monforte and Via Manzoni among the showrooms of the big brands. Must see: * I am tired of eating fish, installation by Paola Pivi in the windows of La Rinascente, corso Vittorio Emanuele: an opportunity to see the works (site specific, then created specifically) of the Italian artist selected among …

MDW 2017 – Zona Tortona events

Where it is: the area that includes Via Tortona (where the Fuorisalone originated), via Savona, via Bergognone and which extends to the area around the subway of Sant’Agostino. MM2 Porta Genova, MM2 Sant’Agostino. Reasons to go: Because after a few years of not exactly exciting events  – especially if compared to the visionary grandeur that the area had a decade ago – this edition marks a change of pace: the shift of the axis of interest from traditional production to that so called 4.0 and high tech. In fact there are numerous exhibitions dedicated to the theme and represent a courageous new incipit for a former industrial area, in the twentieth century sense of the term. Must see: * Postcards from Casa Jasmina, Cariplo Factory, via Bergognone 34: Chatting with the Home of the Future is the subtitle of this interactive installation that represents the house of the future in a compact edition. But this is not the usual vision based on speculation: in fact, a Casa Jasmina has existed in Turin for a year, …

MDW – Brera Design District events

Where it is: after eight years of Fuori Salone as an organized district, the Brera Design District now extends from Porta Nuova-Gae Aulenti to via Broletto, from via Legnano to via Montenapoleone. MM2 Garibaldi, Moscova and Lanza, MM3 Montenapoleone. Reasons to go: Because this is the true heart of the city, what has managed to mix the commercial and representation side of design (with its numerous showrooms) and that of the author installations and research projects – also leveraging on its beautiful locations. And the quality of events has never collapsed in its history (it is not obvious!) Must see: * Atelier Clerici, Palazzo Clerici, via Clerici 5 (in the homonymous building in via Clerici 5): for the fourth year, the historic Milanese palace becomes the setting for a series of exhibitions by international designers and groups. Go there to see what the Eindhoven Design Academy proposes (here for the first time, it will create an interactive TV studio #TVClerici), the Belgian art and design space Z33 and the Talisman exhibition by Marco Rainò and …

MDW 2017 – events in the 5 Vie

  Where: The area that traditionally extended from Piazza Affari to Via della Zecca Vecchia including Via Santa Marta and Sant’Orsola, has expanded to Piazza Gorani (and also includes Palazzo Litta and Palazzo Turati). Reasons to go: with its small streets and location-bijoux is the perfect place for events collected (even if there are two large groups, in Palazzo Litta and Turati). Traveling the district far and wide also allows small breaks for shopping in beautiful boutiques such as Wait and See or Funky Table, both in via Santa Marta. The big party of the district, the Design Pride, will be Wednesday, April 5: the parade leaves from Piazza Castello (corner Via Minghetti) at 6pm and will end in Piazza Affari with a party (until 24). The most pop appointment of the Fuorisalone. Must see: * Creative Minds, Foyer Gorani, Piazza Gorani (between via Brisa and via Gorani): an interesting exhibition because it shows how often design approaches art in its search for meanings and absolutes, while maintaining its peculiarity, ie the its link with …