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Brera Design District: «we are not a district». And here is what they are

It has the word in its name. Yet the Brera Design District wants to be a brand before being a district. And here is why The Brera Design District presented its Fuorisalone 2018 events. The focus will be on empathy. A fascinating theme summarized in the tag Be Human, which has a lot to do with design (but that is often misused, more on this here) and that led to the choice of Cristina Celestino, Elena Salmistraro and Daniele Lago as ambassadors of the area. From district to brand But more than the must-see events (the anticipations have already been published everywhere, for example here) it is interesting to analyze a statement made during the press conference by Paolo Casati. Who 15 years ago, together with Cristian Confalonieri, has created Fuorisalone.it (more on this here) and in 2010 the Brera Design District. «The Brera Design District is not a district but a brand», said Casati. Which sounds a bit surreal, like Ceci N’Est Pas Une Pipe, since the word district is in the name of …