People are Media, a book by Silvio Meazza and Aldo Agostinelli, is a portrait of us today. With the smartphone under our eyes, committed to sharing and liking, men and women-sandwich in spite of ourselves yet seemingly as free as ever to choose and be. A book on the 3.0 web for those who do not know what it is, written by those who saw it rise and grow.
Empathy captures hearts. And it raises brand profits and politicians’ ratings. That’s why, in social times, the ability to awaken emotions is much more insidious than in the past
Millennials ask more than their parents ever did (and at a lower price) to design furniture brands. In front of this revolution, traditional marketing tricks are useless. Here is what experts suggest to do.