The Elle Decor Concept Store in Milan shows how technology and design thinking can make shopping a sensorially rich and creatively enjoyable act.
The young designers of today dream of making the world a better place. Like their grand-parents before them. But there is no room for utopias in these new talents, nor for solitary research projects: their design is responsive, injected with intelligence and nourished through the mix with sience, biology, architecture, medicine, and even politics.
Design counts in the world of IoT (Internet of Things) perhaps more than it did in the old analogue universe. Because the extra technology is welcome only if it will not be intrusive, kind, and above all human.